November 1, 2019

Marketing

I/ GENERAL INFORMATION

  • Available position(s): 4 
    • Social Media Coordinator: 2
    • Marketing Strategist: 2
  • Duration: November 2019 – October 2020 
  • Amount of work: 3-4 hours/week (will vary depending on the job demand)
  • Applications are processed on a rolling basis.
  • Application deadline: November 30, 2019
  • Interview: December 1, 2019 to December 14, 2019
  • Announcement: December 15, 2019

II/ BENEFITS

  • Be a part of a dynamic and global organization that operates in both the U.S and Vietnam
  • Network with Vietnamese start-up teams, sponsor partners, officials, judges and mentors of VietChallenge 
  • Learn about the start-up ecosystem in both the U.S and Vietnam 
  • Team-building activities in Boston (for those in the U.S only)
  • Gain experience directly from successful entrepreneurs, startups founders, specialists, in the U.S and Vietnam
  • On-site internship opportunities available during the summer and/or school year at VietChallenge’s Headquarter at the Venture Development Center – University of Massachusetts Boston 
  • Full-time job opportunities from a wide range of VietChallenge’s partners including big corporations and startups in the U.S and Vietnam

III/ RESPONSIBILITIES

Social Media Coordinator:

  • Develop, implement and manage VietChallenge social media strategy. Define the most important social media KPIs for 2019-2020 season.
  • Work closely with designers and editors to ensure content is informative and appealing
  • This position will report directly to the Director of Marketing
  • Manage, plan, and oversee social media content in order to maintain and grow VietChallenge’s online presence. 
  • Measure the success of every social media campaign (Facebook, Instagram, Twitter, Linkedin). Monitor SEO and user engagement and suggest content optimization
  • Keep abreast of the latest social media best practices and technologies

Marketing Strategist:

  • Set specific marketing goals for the entire department. Implement marketing strategies aligned with set targets.
  • Develop digital campaigns to increase web traffic and online engagement for VietChallenge social media (Facebook, Instagram, Twitter, Linkedin)
  • Analyze marketing metrics and forecast market trends
  • Research market to identify new opportunities
  • Contact and work with newspapers and television channels to cover news about the competition
  • Consult with the Design Team and Social Media Team to create visual materials that complement online communications
  • Generate innovative ideas to promote VietChallenge brand and our events/competitions
  • Ensure brand consistency through all marketing channels

IV/ QUALIFICATIONS

Social Media Coordinator:

  • Excellent communication skills in both English and Vietnamese (both verbal and written)
  • 1+ years of experience in social media management, digital marketing, content writing or related fields.
  • Have a passion for writing and attention to details
  • A deep understanding of the ins and outs and latest and greatest of all prime social media platforms – Facebook, Instagram, Twitter, Linkedin, Youtube, and how to create platform-specific content for these channels.
  • Able to multitask, organize, manage different projects/tasks
  • Responsiveness and ability to meet deadlines are a must 

Marketing Strategist:

  • Excellent communication skills in both English and Vietnamese (both verbal and written)
  • 2+ years of experience in marketing, advertising, social media management or related fields.
  • Have a passion for digital marketing and attention to details
  • Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
  • In-depth knowledge of the ins and outs and latest and greatest of all prime social media platforms – Facebook, Instagram, Twitter, Linkedin, Youtube, and how to create platform-specific content for these channels as well as the web.
  • Familiarity with SEO/SEM and Google Analytics
  • Understanding of web design
  • Strong analytical skills
  • Team management skills
  • Able to multitask, organize, manage different projects/tasks
  • Responsiveness and ability to meet deadlines are a must

See more:

Event Planning

External Relations

Media Production & Graphic Design

Mentorship Program

Technology